Social Media Optimization

Where the Consumers are today

Social Media enables the marketer to create a dialogue with a targeted audience. Social Media can spread across multiple mediums very quickly, and increase your marketing reach. Social Media is traceable and measurable, so you can calculate an ROI.

According to Forrester, 75% of all adults online in the United States now use social technology. This means review sites, blogs, friend sites, online forums, video sites, online communities and more. Social Media bridges the gap between the individual and the group. Social media Web sites promote individuality in a group setting. You can be seen and heard—your voice delivered to more people than ever before—a sense of self. All the while, this comes together with group membership; a sense of belonging. This is a very powerful foundation that builds trust and sharing—sharing of what and where to buy. These recommendations carry the utmost credibility. SearchXCEL gives you the power to connect and interact with your customers and prospects via social interaction, resulting in more traffic to your Web site, which can lead to increased sales.

What is Social Media Optimization (SMO)?

Social Media Optimization (SMO) is a proven method to generate publicity and new business through social media formats. These social media venues include Facebook, Twitter, LinkedIn, blogs, online communities, review sites and community Web sites.

Social Media continues to grow in importance as the search engines take these sites into consideration for the SERP’s (Search Engine Result Pages).

SMO involves:
Social Networking Profiles, Pages, Groups and Custom Networks
Blogs, Micro-Blogs, and Blog Directories
Professional Social Networks
Free Build Web sites
Wiki Entries
Social Bookmarking Sites
Video Hosting Channels
Online Photo Galleries
RSS Feed Syndication

In addition to search engines, your marketing strategies today must focus on driving traffic from quality social media networks as well.

Social media optimization also drives viral marketing where word of mouth is created—not through friends or family, but through the use of networking in social bookmarking, video and photo-sharing Web sites.

With tens of millions of people using social media sites like Twitter and Facebook daily, it is crucial to be there. SearchXCEL will create a powerful position among social media networks for you to maximize. This means keeping you front and center with your targeted audience to both connect and speak to them in real time and in doing so, driving more sales and business.

Social Media Works In Influencing Buyers

People are more easily influenced through social media more than other online venues because the probability of the information they are reading being an ad or paid for is reduced in their minds.

Consumers make decisions from referrals they trust—whether those referrals are from review sites, blogs, Twitter, Facebook, or other Web 2.0 sites where opinions become the deciding factor. Your competition may not yet be fully there. Many industries have scores of competitors that have yet to fully leverage social media and are losing revenue opportunities.

Studies show that up to 20% of consumers will frequent one or more social media and review sites before making a buying decision. Ignoring the importance of being dominant in these spaces is a decision that will give your competitors both a marketing and sales advantage.

What can you expect from your SearchXCEL Social Media Optimization Campaign?

A powerful increase in your links; which means natural links from blogs, aggregation sites, social media sites, and reviews, plus:

• Driving brand visibility and reputation
• Helping your content be viral and connect to quality sites
• Instant exposure
• Increase quality inbound links to your site
• Expose content to thousands of new Web visitors
• Connect with your prospects and customers in related industries
• Position your business leadership in the marketplace

Please contact us for assistance in selecting the best social media optimization solution for your business.