Social Media

Social Media

If Search Engine Optimization is all about generating leads and assisting the customer in finding your business, social media is all about increasing and maintaining goodwill in your company. Social Media is about engaging the customer, often in one to one conversations. Through social media you can curate a wealth of information on Pinterest or Tumblr, you can help users find employment or staff information on Linked In, or you can start or participate in a conversation on Facebook or Twitter. All of these things help you generate goodwill and form bonds with your customers and if done correctly that goodwill can turn into a significant return on your investment. 


Facebook

Facebook

Facebook is all about sharing. Whether it’s sharing what you like, sharing what you are doing right this moment, or sharing a conversation with a friend. Companies can get in on this sharing by creating Facebook Business accounts and sharing what makes their company unique. You can do this by sharing significant events in your business history, recent news in your field, new services you offer, asking your clients questions, or even offering them support. Sharing on Facebook, if you do it well, can lead to more customers sharing their hard earned money with your company.


Twitter

Twitter

Twitter is all about the now. This fact is never more evident as twitter has become a major news outlet for emergencies and significant events. Look at recent events in the world and you’ll find that people tweeted about it before news crews even knew what was going on. If you can get people to participate in what you are doing now, it can help them to become loyal customers in the future. You can do this by carrying on conversations with your potential customers. Whether it’s specials, customer service, testimonials, reviews, or news if done right, everything becomes a conversation on Twitter.


Linkedin

Linkedin

Studies show that LinkedIn’s audience, while smaller than Facebook and other social networks are often more influential in their networks. LinkedIn has the decision makers and with their network you can engage directly with them to build meaningful and brand relationships. Not only can you engage key users, but LinkedIn is also a powerful recruiting and networking tool. If you want to employ or engage users, LinkedIn is the place to do it.


Google Plus

Google Plus

Google+ has surpassed 500 million registered users and is here to stay with its tight integration into Google Search and other Google products. If you are a business and you aren’t taking advantage of this service now is the time to start.  Over 50% of companies that have signed up for Google+ have seen improvements in their search engine rankings and placement. Google+ has become the hub around which all of Google’s products revolve.


Pinterest

Pinterest

Pinterest is a fast growing network with over 10 million unique visitors. Think of Pinterest as a digital scrapbook that allows its users to promote or showcase a product for free through curated links, photos, articles, videos and other media.  Pinterest is often used to promote products, generate portfolios or case studies, and more.


Other Social Media

Other Social Media

No matter your social network of choice SearchXcel can have you up and running making connections and improving brand loyalty.