Search Engine Optimization

Search Engine Optimization

You’ve built your business a nice new website and you’re ready for the leads to start coming in, but unless someone can find it on the first couple of pages on a search engine it’s just an expensive personal project. Search Engine Optimization is used to create a path for a user to find your site. Search Engine Optimization campaigns are created through an extensive initial analysis of your website, a comparison of your competitors, and industry and keyword research. This information combined with SearchXcel’s unique consulting approach to SEO helps us to create a custom campaign for your business and improve your site’s reach. To do this we employ tools like on page optimization and link building through articles, directory submissions, and more. 


On Page Optimization

On Page Optimization

On page optimization is the most important aspect of our search engine optimization process. It is designed to make sure your website is correctly setup for small programs known as “spiders” that are sent out from search engines to index and catalog each page of your site effectively. The easier you make it for the spiders to read and organize the information on your site, the higher your ranking will be in relation to your content. On page optimization involves creating meta tags for each page of your site that describe what that page’s content is about, optimize images to let search engines know what the image is since they can’t “see” them on their own,  creating an XML sitemap to serve as a roadmap of your site, and much, much more.


Local Search Website Optimization

Local Search Website Optimization

Local optimization is a form of search engine, directory, and social optimization processes designed to list your site higher on specific geographic areas where your business or service is located. Almost half of all searches for businesses on the web involve a local keyword with almost ninety percent of them converting to a phone call or some type of contact with that business. For that fact alone you can see how important local search engine optimization is to any business. Our local search engine optimization includes creating and optimizing pages for your business on various services like Google Plus, Google Places, and Yelp. The result is a better position within the local area as well as displaying higher on Google Map search results. 


Link Building

Link Building

Word of mouth, search engine submissions, and a well optimized site don’t’ work alone in today’s competitive online market. If you want to succeed on the web you have to become involved with the web community at large to find ways to get incoming links back to your site other than the search engines themselves. This is where Link Building comes in. Through link building SearchXcel finds other sites to link your site on and this passes what the industry calls “link juice” back to your site, raising its rating by association. To generate this link juice our team develops specially written articles and press release about your industry to publish on websites that rank well with search engines. We then bookmark the article on highly rated social bookmarking sites to further create relevance, raising your ranking even higher. 


Directory Submissions

Directory Submissions

Directory submissions do more than just enhance your link building strategy and search engine optimization; they also place you in front of your prospective clients regardless of the directory they use. It sometimes helps to think of directories as highly specialized search engines or look at them as what the phone book or yellow pages used to be in their heyday. These directories can sometimes focus on a particular industry or demographic. This allows SearchXcel to not only help validate your content in the eyes of search engines as these directories are often ranked quite highly, but to get you in front of a targeted audience as well. Some common directories are Yelp (which is used by Apple for searches through Siri), Yahoo Directory, Local.com, foursquare and many more.


Video Submissions

Video Submissions

For modern businesses on the web your message is everything. Some users just don’t have the time or the will to read the content on your site to see if it pertains to them. Eye tracking software has shown that most web users skim entire pages before going back and reading information they feel is worthy of their attention. This is where video can help your business. With video you can get your message across very quickly and in an entertaining way without straining the user. Not only does this help in gaining the users attention, but it also helps your ranking by creating links from top video websites like YouTube (owned by Google itself) and Vimeo. Tags or keywords embedded in the listings for these videos will allow them to come up in searches on those sites enabling your business to reach a whole different audience that might not have otherwise seen your site.