Search Engine Marketing

Search Engine Marketing

Most businesses think Search Engine Marketing is all about people finding your site on the internet through various search engines, but what most businesses don’t realize is that Search Engines themselves have no capabilities to determine the quality of the content on a site or determine if it’s actually helpful to the user. That’s where the marketing aspect of search engine marketing comes in. Marketing is the most important aspect of any campaign. Having your website displayed in top positions on search engines for targeted keywords will help you reach prospective clients and create leads, but you can’t covert those leads without having a shared conversation with that user. Through various marketing tools and services SearchXcel can not only get the users to your door, we can help you convert them as well. 


Search Engine Optimization

Search Engine Optimization

You’ve built your business a nice new website and you’re ready for the leads to start coming in, but unless someone can find it on the first couple of pages on a search engine it’s just an expensive personal project. Search Engine Optimization is used to create a path for a user to find your site. Search Engine Optimization campaigns are created through an extensive initial analysis of your website, a comparison of your competitors, and industry and keyword research. This information combined with SearchXcel’s unique consulting approach to SEO helps us to create a custom campaign for your business and improve your site’s reach. To do this we employ tools like on page optimization and link building through articles, directory submissions, and more. 

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Pay Per Click

Pay Per Click

If time isn’t on your side and you need to be listed on the first page of a search engine very quickly or you need to compete immediately with another business; PPC or Sponsored Search may be the route for you. PPC is known as Pay Per Click marketing and it is just what it sounds like. You, as a business, pay for each click that a user takes to go to your site. In return you will be listed on the first page of a particular keyword. Each keyword has a different click price which is always fluctuating based on the market. Sponsored Searches are often utilized early in organic search engine marketing to immediately get results while organic or “normal” search optimization strategies are being implemented.  If your budget is up to it, this can help you get a jumpstart on the competition and deliver a fast and effective return on investment.


Retargeting

Retargeting

Do you have a problem with customers leaving your site without becoming a customer? Retargeting can help to solve that problem. Retargeting, sometimes known as Remarketing, lets you steer those users back to your site for a second try. Retargeting allows you to “retarget” those customers who have visited your site and left by adding a small cookie to their browser. That cookie lets advertising networks on other sites know to display your ad on sites that the user visits every day.  Soon the potential customer will learn to associate your site with his favorite places and click on the ad to revisit your site. The reason why retargeting is so successful is customers who are retargeted are have already expressed a need for your product or service., maximizing your return on investment.