Search Engine Marketing

Search Engine Marketing

Most businesses think Search Engine Marketing is all about people finding your site on the internet through various search engines, but what most businesses don’t realize is that Search Engines themselves have no capabilities to determine the quality of the content on a site or determine if it’s actually helpful to the user. That’s where the marketing aspect of search engine marketing comes in. Marketing is the most important aspect of any campaign. Having your website displayed in top positions on search engines for targeted keywords will help you reach prospective clients and create leads, but you can’t covert those leads without having a shared conversation with that user. Through various marketing tools and services SearchXcel can not only get the users to your door, we can help you convert them as well. 

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Social Media

Social Media

If Search Engine Optimization is all about generating leads and assisting the customer in finding your business, social media is all about increasing and maintaining goodwill in your company. Social Media is about engaging the customer, often in one to one conversations. Through social media you can curate a wealth of information on Pinterest or Tumblr, you can help users find employment or staff information on Linked In, or you can start or participate in a conversation on Facebook or Twitter. All of these things help you generate goodwill and form bonds with your customers and if done correctly that goodwill can turn into a significant return on your investment. 

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Content Writing

Content Writing

Content. Is. Key. You must have well written, appropriate, and interesting content to succeed on the web and keep your potential customers attention. Well written content should do more than concentrate on the customer’s interest; it should help to optimize your site or generate leads as well. While search engines are getting better and better at reading and categorizing website content, there are still a lot of hard learned lessons from SearchXcel’s years of optimization and customer experience that is needed to have the best content available not only to be found on the web, but to keep customers coming back over and over again. Whether it’s Website Content Articles, Blog Posts, or Press Releases you need generated SearchXcel can help.

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Client Portal

Client Portal

Our client portal exists so our customers can have peace of mind. At SearchXcel you can rest assured we do what we say we are going to do as every action we perform for you is meticulously logged into our client portal system. From our portal you can see the analytics for your online marketing campaign as well as reports for social bookmarking, article writing, blog writing, and more. We welcome you to take a look at what we have to offer you by calling today and taking a tour of our client portal, or just take a look at the features and services it offers below. 

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