Benefits of Organic Search Engine Optimization vs. Pay Per Click

Organic Search Engine Optimization and Pay Per Click advertising are two main methods of online marketing. Both these forms of online marketing are aimed at getting highly targeted visitors to your website by having your website appear at the top of the search engine results for the keywords that you are targeting.

In search engines, "natural" or "organic" search describes the "editorial" search engine results on any particular search engine. These results are non-biased, meaning that the engine will not accept any amount of money to influence the rankings of any individual Web sites. This is quite different from the paid advertising that appears in "sponsored" (pay per click) search engine results, in which higher positions are rewarded for to the companies willing to pay the most per visitor.

Pay per click is paid advertising that is either at the top of the search page in a shaded area or on the right-hand side of the page. It is based on a pay per click (PPC) model with the advantage that you are paying only for the “click-throughs” to your company’s Web site. The disadvantage of PPC is that it is not always accountable and “click-throughs” do not always translate into sales; thereby, reducing your ROI through increased costs. In addition, according to recent studies 80% of the sponsored ads (PPC) are ignored by those conducting research.

This doesn’t mean that ads placed with search engine advertising programs (like Google’s AdSense) are worthless, but it does mean that they shouldn’t be the “end-all” of a company’s online marketing campaign. Search engine users tend to trust organic search results more than paid ads, which means that they’re more likely to click on the organic search results. Studies have found that search engine users trust organic listings 86% of the time versus sponsored advertising (PPC). Your Web site must be visible in the top organic results in order for search engine users to find you.  A top position in the organic search engine result pages (SERPS) can’t be bought in the same way as a banner ad or a sponsored listing (PPC).

Summarizing the advantages of Organic search engine optimization versus pay per click advertising campaigns

• Organic listings are non-biased and cannot be bought
• Studies indicate that the trust level for organic results is much higher than that of sponsored advertising (PPC).
• Organic search engine results tend to be seen as non-biased; therefore, visitors are more likely to purchase your products or services.
• As more and more people turn to the Internet for research and information, more search engine users are becoming aware of paid advertising (PPC) and less likely to value it as a credible source of information.
• While a pay-per-click campaign may produce results more quickly than an organic search engine optimization campaign, organic search engine optimization campaigns can give you sustainable results.
• Search engine users have rated organic search engine results as more relevant than sponsored advertising (PPC).
• Pay per click campaigns are becoming increasingly expensive day by day as competition for keywords is increasing.

The iProspect Outsourced SEO Metrics & ROI Study found “that a significantly greater number of search marketers who outsource the management of their natural search engine optimization (SEO) to an SEM firm — who also participate in paid search advertising and can measure the return on investment of both their SEO and paid search advertising — net a higher ROI from SEO than from paid search advertising.”

Professional Organic Search Engine Optimization Services

At SearchXCEL we begin by analyzing critical factors including your business, industry, Web site content, competition, and relevant keywords, which allows us to design organic keyword marketing strategies specifically based on your Web site content, whether existing or new.

SearchXCEL Organic Search Engine Optimization Process

SearchXCEL employs the use of organic search engine optimization that maximizes these critical factors:

Keyword Analysis – We design a successful keyword marketing strategy, which targets phrases related to the content of your site. The more relevant a keyword phrase to your site’s content, the higher your site will rank in the natural or organic search results.

Web Site Optimization— We will analyze your entire site’s content, page structure, and architecture, providing recommendations on proven methods to increase search engine visibility.

Link Building — We analyze and build qualified inbound links for your site, which is a key factor in gaining top tier search engine rankings.

Competitive Analysis — We analyze your competitor’s search engine visibility, which allows us to design a custom keyword marketing strategy built to deliver dominate search engine rankings.

SEO Copywriting— Our team of professional writers will provide SEO copywriting, which involves creating unique, relevant and updated content for your Web site that concentrates on the keywords you’ve targeted.

Submissions— We submit your Web site to hundreds of search engines on a scheduled basis. Maintaining a steady re-submission of your site to all the search engines is a vital process in creating top organic search results.

Reporting— You will receive bi-weekly ranking reports detailing our progress and SEO campaign efforts.

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