Content is Key for SEO Success

“Content is King”, is a truism that is highly relevant and important to creating a successful SEO strategy and to obtain top rankings for your Web site on the major search engines such as Google, Yahoo and Bing. Written content is incredibly important to search engines.

The rule of thumb is that original, quality content matters and the search engines base their query results on the content in your Web site.  If there is no unique, relevant, updated and quality content, obtaining high rankings for your Web site on the search engines can be difficult to achieve.

Quality content gains not only the attention of the search engines, but also of Internet users. Internet users are more likely to link to well-written content, which will further increase your search engine rankings and attract more qualified traffic to your Web site.

According to Wikipedia, as of March 2009, there were at least 25.21 billion web pages on the Internet. DomainTools.com has reported as of Oct 2, 2009, there are over 111.9 million Web sites with over 122,000 domains created in the last 24 hours.

These statistics show how vital it is to promote your Web site utilizing SEO (Search Engine Optimization).  A key component of standing out among the millions of competitive Web sites is through successfully written quality unique content that provides relevant keywords reflecting information on products and services that your site offers.

Also, if the amount of content is either over or under representing your Company’s offerings, this can result in a positive or negative experience for your site’s visitors.
Original, Quality Content on your Web Site generates:

• Valuable information for your visitors
• Conversion – Good content can convert visitors into customers
• Increased recognition and credibility
• Organic link development – more links leading to your site because of your quality content
• Visitor experience – Visitors are more likely to bookmark or link to your site
• More returned visits with less bounce rate
• Increased marketplace visibility
• Branding and awareness

Keyword Selection

It is important to remember to think like the prospective customer when choosing keywords. What keywords and phrases are Internet users are using to search for the information they are seeking.

There are certain caveats to consider in use of keywords; Google will penalize your website if it contains an excessive amount of irrelevant keywords and hidden search terms that result in lower search engine rankings.

Below are some suggestions on Web site content from the Google Design and Content Guidelines:

• Create a useful, information-rich site, and write pages that clearly and accurately describe your content.
• Think about the words users would type to find your pages, and make sure that your site actually includes those words within it.
• Try to use text instead of images to display important names, content, or links. The Google crawler doesn't recognize text contained in images. If you must use images for textual content, consider using the "ALT" attribute to include a few words of descriptive text.

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