SearchXCEL

How to Get Your Local Business Found Online

noreply@blogger.com (SearchXCEL) — Fri, 05 Mar 2010 12:46:00 +0000

Attract New Customers, Generate More Sales

Local Visibility on the Search Engines Is Key

Remember the old days when all you needed was an ad in the Yellow Pages to make the phone ring at your Jacksonville business? Now prospective customers rarely use the Yellow Pages. And they’re not reading local newspapers either. So how can you help them find you?

The best way to reach out and touch your prospects is through your website. Over 70% of U.S. adults let their fingers do their walking on the Internet when seeking a local source.

In fact, over one billion Local Searches take place every month online. Search engines are now the #1 resource used by consumers looking for products and services from local businesses. And 82% of local searchers follow up offline via an in-store visit, phone call or purchase.

Think about it. If you could get more visitors to your website, especially targeted visitors who are searching for your product or service, wouldn’t you generate more sales?

SEO Delivers New Customers to Your Website

Americans conducted 14.7 billion searches in December 2009 on the leading search engines like Google, Yahoo, Bing and Ask.com. It’s a massive audience, one that offers a wealth of opportunity for businesses that know how to target it.

Sure you can buy ads on the search engines, but paid sponsorship (pay-per-click ads) isn’t nearly as effective as natural (organic) ranking. Over 85% of all clicks resulting from a search go to organic listings with only the remaining 15% going to pay-per-click ads.

Because 91% of people won’t go past page one of search engine results, your site must rank at the top for its main keywords. Websites on that first page get the most traffic, and presumably the most sales.

It’s reminiscent of the old days when businesses with names starting with “A” received the most calls simply because they appeared first in the Yellow Pages.

On search engines, you can rank high regardless of what letter your business name begins with. What matters is the quality of your website and how well its optimized.

Search engine optimization (SEO) is the process of making your website appear at the top of the search engines to increase the quantity and relevance of traffic it receives.

How Search Engine Ranking Is Determined

To understand ranking, you first have to consider the mission of search engines. Their objective is to return results that best answer the search query. If your website is the most relevant to the search request, it will rank high.

The Internet is primarily a word-based medium. Every web page tells its own story and should be relevant to one or more search keywords or phrases. If you’ve optimized your pages correctly, your website should come up when someone types those keyword phrases into a search engine.

Clear and compelling content that incorporates keywords on your pages will appeal to the search engines. However, that content should also engage your visitors, as you never want to forget their needs. Consider outsourcing the content writing if that’s not your strong point.

Stay Local for Success

If your business depends on local customers, then your website should target your local area. Focus on your city, region or state. When people use a search engine to find a product or service, they often type in their location with a search phrase.

For example, there were 2,800 searches for “Jacksonville dentist” in the month of January 2010. If you’re a dentist, wouldn’t you want your website to come up for all those searches?

There were over 21,427 searches for “Jacksonville auto repair” in January 2010. If you’re a local auto mechanic, your website needs to come up for those searches or you’re losing business to competitors.

Furthermore, targeting a keyword phrase like "Jacksonville dentist" or “Jacksonville auto repair” is likely to be much more successful than optimizing your pages for "dentist" or “auto repair.” Generic and popular keyword phrases have too much competition. So focus on your geographical area when creating content for your website.

Link Building Is Next

Link popularity refers to the number of links pointing TO your site FROM other sites on the web. Adding links is one of the most important factors in getting top placement on the major search engines. Generally, a site with more inbound links will be positioned higher than a similar site with fewer links.

Try to obtain links from various types of relevant websites, including social media sites, directories and article websites. Those links should go to different pages, not just your home page, so as to promote your entire site. The best technique is to spread the links around and gradually build up the number of links over time.

Websites Are Dynamic

Unlike the ad you once placed in the Yellow Pages or the 10,000 brochures you printed a few years back, your website should not stay the same. Once built, it should forever be growing and improving. The websites that rank best are continually adding new content and gaining more links.

If you don’t have the resources in-house to work on your website, consider hiring a search engine optimization (SEO) company to assist you.

Bring in the Professionals

A search engine optimization company will first analyze your website and generate reports that show how it is currently performing. They’ll identify any opportunities for improvement and suggest the keywords you should be targeting.

The results of search engine optimization are tangible and measureable. So once the SEO process gets underway, you’ll be able to see progress as your site moves up on the search engines. You’ll also be able to compare your site’s positioning with that of your competition.

SEO Is Affordable and it Works!

The search engines are where your customers are. Very simply, if your website doesn’t rank high on the search engines, potential buyers won’t find you. But they may find your competition.

Less expensive than most print, broadcast or internet advertising campaigns, search engine optimization is extremely cost effective. Best of all, it can have a lasting effect, often producing results in the form of increased website traffic for months and often years.

Of course, the true return on your investment in optimizing your website will be the new customers and sales that result from your improved search engine position.

The long-standing dominance of the Yellow Pages may be over, but in its place is a more efficient and affordable alternative to promote your business – the Internet. The potential is truly unlimited.

If you’re not taking advantage of every opportunity to increase your website’s visibility, you might as well be the unfortunate company in the Yellow Pages whose name starts with “Z.”

* * *

Want to know more about how to get your business on the first page of Google, Yahoo and Bing? SearchXcel, is currently offering a free, no-obligation analysis of your company website. Contact SearchXcel for more details at (877) 400-0252, ext. 302, info@searchXcel.com.

One Month of SEO Services FREE!

noreply@blogger.com (SearchXCEL) — Thu, 07 Jan 2010 00:20:00 +0000

SearchXcel Announces Special Offer -- One Month of SEO Services FREE!

Jacksonville, FL – SearchXcel, a leading search engine optimization company based in Jacksonville, Florida, has announced a special offer for all businesses interested in improving the effectiveness of their corporate websites. New SearchXcel clients can get one month of search engine optimization (SEO) services FREE, up to a $3,150 value, with any of SearchXcel’s affordable SEO Packages.

SEO is the process of modifying a website to increase the volume and quality of traffic it receives from search engines like Google, Yahoo and Bing. Its objective is to move a website to the top of the natural (organic) search engine results for its main keywords as opposed to pay-per-click ads, which are paid inclusion.

“At a time when most organizations are looking for ways to attract new customers without draining their bank accounts to buy costly advertising, SEO can play an important role,” explained Charles Zittin, Executive Vice President of SearchXcel. “This special offer will give companies an exciting opportunity to improve their website’s ranking on the search engines. Better ranking means more traffic. And more traffic, especially when it’s well targeted through SEO, results in more sales.”

SEO is considered one of the most cost-effective forms of marketing available today. Studies show that over 80% of Internet users start their quest for a product or service with a search engine, and 60 million people use search engines daily. To gain visibility in front of this massive audience, businesses must obtain prominent placement on search engines.

“If your website isn’t in the top 10 listings of Google for your site’s main keywords, then it might as well be invisible,” Zittin said. “Over 90% of searchers won’t click past the first page of results. To be found, your website needs to rank high, and that’s what SEO can do for you.”

The process of improving a website’s ranking begins with an SEO analysis, which SearchXcel is currently offering to businesses at no cost. “This free, no-obligation report will assess a website’s current effectiveness and positioning on the search engines and identify opportunities for improvement,” Zittin said. “I highly encourage every business owner and marketing manager to take advantage of this free informative resource.”

With results of the analysis in hand, a business can then decide which of SearchXcel’s SEO Packages best meets its needs. Even a minimum purchase of the smallest package, three months of SEO services, entitles the business to receive a fourth month of services for free!

This one-time special offer of Buy-Three-Get-One-Free SEO monthly services is available only from January 1, 2010 until March 1, 2010.

Get started today with the free, no obligation SEO analysis. CLICK HERE FOR YOUR FREE SEO ANALYSIS or contact SearchXcel for more details at (877) 400-0252, ext. 302, info@searchXcel.com.

Does Your Small to Mid-Sized Business Need SEO?

noreply@blogger.com (SearchXCEL) — Sun, 20 Dec 2009 19:23:00 +0000

Answer These 10 Simple Questions to Know

You’ve probably heard all the buzz about search engine optimization (SEO). But it’s confusing, even overwhelming, and you suspect SEO is more appropriate for big businesses, rather than a small or mid-sized company, like yours.

SEO is the process of increasing the volume and quality of traffic to a website from search engines like Google via natural (“organic”) or unpaid search results as opposed to pay-per-click (PPC) ads, which are paid inclusion.

In the past, businesses attracted potential customers through print advertising, radio, telemarketing, trade shows, direct mail and other outbound marketing strategies.

Today, people start their purchasing process online. They go to search engines like Google, Yahoo and Bing. Studies indicate that, 81% of Internet user’s worldwide use search engines. You want to be sure these potential customers find your company when seeking the products and services you offer.   That’s where SEO comes in. SEO can position your website at the top of the search engine listings for the keywords in a search query, resulting in increased traffic and ultimately more sales for your business.

Still not sure if you need SEO? Then ask yourself the 10 simple questions below to see if your company and its website could benefit from SEO.

1.    Do you want your small or mid-sized business to grow?

More than 80% of online consumers begin their search for a product or service using a search engine like Google. And 81% of internet users worldwide turn to search engines for answers. If you’re a small business that wants to increase sales, you can’t afford to ignore this enormous purchasing audience.

2.    Would you like more leads than you’re currently getting from customer referrals?

While word-of-mouth is a great way to grow your business, you’re limiting your referrals to people who hear about you. Just imagine how many more sales you could generate if you were also getting referrals from search engines. A high ranking on Google will bring you a steady flow of new customers who otherwise might never have found your company.

3.    Do you want your site to appear at the top of the search engine result pages?

Studies show that 91% of search engine users don’t click past the first page of search results. Do you? Probably not. If you want new customers to find you, your website must appear within the top 10 listings, the higher the better.

4.    Do you think your website would receive more traffic if it ranked high, not only for its main keywords, but also long-tail keywords as well?

Your organic ranking on Google is very important. And while it’s crucial that your website ranks high for your main keywords and phrases, there are also more specific terms you could capture that would bring in additional business currently going to your competition.

5.    Could you benefit from added visibility via social media?

Facebook, Twitter, YouTube and other social sites are exploding in popularity and can play an important part in your SEO strategy. Participation on these fast-growing platforms can generate huge amounts of traffic to your site, which leads to increased exposure and helps build your brand.

6.    Would you like a better return on your advertising investment than you currently get from traditional media like newspapers, Yellow Pages, television or radio?

SEO costs much less than traditional advertising platforms yet offers more reach and longer exposure. Optimize your website with SEO, and it could stay at the top of the search engines for months or years, but nobody keeps yesterday’s newspaper or last year’s Yellow Pages lying around for long. And radio and TV commercials are forgotten within minutes. You’ll get a far greater return on investment from the online visibility and increased traffic that SEO delivers.

7.    Would you prefer to have top placement on the search engines without paying for it?

Sure you can purchase pay-per-click (PPC) ads to appear in the search results, but that will eat up your marketing budget in a hurry. Also, you should know that studies indicate 85% of search engine users are more likely to click on organic (natural) search results rather than paid search ads. SEO is considered a better investment than PPC advertising.

8.    Do you value targeted leads?

Search engine users who find you through Google, Bing and Yahoo are specifically looking for products and services that your company offers. They are qualified visitors with a genuine interest in your products or services, and that’s just what you need.

9.    Are you concerned that your competition has a stronger presence online than you do?

The longer you wait to implement SEO techniques, the more entrenched your competitors get in the search rankings. You need to focus on getting your website ranked now if you want to increase your market share of the business. Tomorrow may be too late.

10.    Do you want to position your company for the future?

If so, then the Internet is where you need to be. It’s where your competitors are and your customers too. Very simply, if you don’t have a quality website that ranks high on the search engines, potential buyers won’t find you.

If your answer to each of the 10 questions above is “yes,” then you owe it to yourself to investigate what SEO can do for your business. The investment you put into SEO and online visibility today will pay off with increased sales and profits.

The online marketplace is crowded. Small and medium-sized businesses must compete aggressively to attract attention and new customers. Fortunately, SEO is affordable and can make a powerful difference in the volume and quality of traffic your site receives.

Put your website to work for you. The faster you engage in SEO, the sooner you’ll have new customers knocking at your virtual door.

Ready to get started? Get a FREE SEO ANALYSIS today!

Let our team of SEO professionals at SearchXcel, a leading SEO Company review and analyze your company’s website at no charge. We'll create a detailed proposal for launching your site to the top of the search engines. Call SearchXcel at (877)-400-0252 or contact us for a free SEO consultation and quote.

What Every Realtor Must Know About SEO

noreply@blogger.com (SearchXCEL) — Mon, 07 Dec 2009 21:55:00 +0000

You have invested in a professional quality website to promote your real estate company. The design is eye-catching and you have plenty of great content including local MLS listings. Maybe you even have a nice search feature that allows customers to easily find their dream home. But now it’s been a while, and your website still isn’t generating new business for you. In fact, it’s hardly getting any visitors. Where’d you go wrong?

The answer is you’ve done all the right things but left out one important factor – search engine optimization (SEO).

SEO is the process of researching and using certain content (keywords) and altering various components of your website to improve its placement on the major search engines like Google, Yahoo and Bing. When someone searches for a realtor in your area, you want to be sure they find you in the top results on the search engines.

Organic Ranking Is Critical

Search engine visibility is priceless. These days, not only do local home buyers and home sellers search for a realtor via the Internet, but so do many buyers who live outside the area, including national and international investors.

More than 80% of online consumers start their search for a product or service using a search engine like Google. And 60 million people a day turn to search engines for answers. If you’re a small business like a real estate firm, you can’t afford to disregard this enormous audience.

Sure you can purchase an ad to appear in the results on search engines (pay-per-click), but that could eat up your marketing budget in a hurry. Also, study after study indicates that 85 percent of search engine users are more likely to click on organic (natural) search results rather than paid search ads.

Therefore, you first want to take a look at the factors that can improve your organic ranking. SEO (search engine optimization) is an affordable way to cover all your bases so that local, national and international real estate buyers find you.

SEO Can Get Your Site to the Top of Google

It’s simply not enough to have your real estate website indexed by the search engines. It must appear at the top of the results or prospective customers may never come across it. But they will find your competition.

In fact, studies show that 91% of search engine users don’t click past the first page of search results. Do you? Probably not. If your site isn’t one of the top 10 for its main keywords, it might as well be invisible. SEO can get you there.

Qualified Leads for Realtors

While it’s great to see more visitors coming to your website, you really are only interested in targeted traffic. Someone who finds you through an online search like Google is specifically looking for what you offer.

That’s the beauty of SEO. It doesn’t just bring more traffic; it delivers qualified leads, visitors who have a genuine interest in your services. And that’s just what you need.

SEO Gives Top Returns on Your Marketing Investment

Where are you spending most of your real estate firm’s marketing budget these days? Direct mail? Print ads in your local newspaper or real estate magazines?

While those are proven marketing methods, they’re costly. They also lack staying power. Send a direct mailer and the recipient has to be interested in your message that day or it will be forgotten.

Advertise in the newspaper and you have to hope your prospect is local, reads today’s edition and happens to see your ad before the whole paper is tossed in the recycling bin.

By contrast, a well-ranked website is working for you 24/7. No matter when someone needs your services, they can go to a search engine and find your real estate website.

Once you’ve successfully optimized a keyword phrase, it’s likely to remain in the top 10 search results for months, sometimes years, continually delivering quality visitors to your website.

Google’s Vote Counts

People view Google with respect. If Google likes you, so too, will others. Get you website into the top 10 organic search results, and your real estate agency will be perceived as a trusted resource. That goes for buyers, sellers and potential referral sources. Google’s silent seal of approval translates into instant visibility and credibility.

SEO Is a Necessity for Realtor Websites

The online marketplace for real estate services is crowded. Realtor websites must compete aggressively to attract attention. Fortunately, SEO is affordable and can make a powerful difference in the volume and quality of traffic your site receives.

Make your real estate website work for you. The faster you tackle the SEO challenge, the sooner you’ll have new buyers and sellers knocking at your door.

Ready to get started? Get a FREE SEO ANALYSIS today!
Let our team of SEO professionals at SearchXcel review and analyze your real estate website at no charge, and we'll create a detailed proposal for propelling your site to the top of the search engines. Call SearchXcel at (877)-400-0252 or contact us for a free SEO consultation and quote.

Top 5 Reasons Why Healthcare Professionals Need SEO

noreply@blogger.com (SearchXCEL) — Tue, 24 Nov 2009 15:55:00 +0000

More than 80% of online consumers start their quest for a health-related product or service using a search engine. And 60 million people use search engines daily. If you’re a small business like a Healthcare Professional, can you honestly afford to ignore this massive audience?

Sure your practice has a web site. But is it working for you, bringing you new patients? How does it rank on the search engines like Google? If your site doesn’t appear within the first two pages of the search engine results, prospective patients may never come across it. But they will find your competition. So how can you thrust your web site to the top……..with search engine optimization (SEO)!

SEO is the process of modifying various components of your website to improve its ranking on the major search engines like Google, Yahoo and Bing. Yes, you can purchase a sponsored listing (Pay-Per-Click) to appear in the search results, but first you want to take a look at the factors that can improve your “organic” or natural search engine ranking.

Still not sure whether your healthcare practice needs SEO? Consider these five compelling reasons:

1. Website Traffic - At one time, you could build a website and visitors would come. But the Internet has become far too competitive for that. Your website still has to impress prospective patients, but first it must appeal to the search engines.

Studies show that 91% of search engine users don’t click past the first page of search results. Your own experience using search engines probably confirms this. So if your site isn’t one of the top 10 for its main keywords, it might as well be invisible.

85 percent of all clicks resulting from a search go towards the organic or natural listings with the remainder towards paid ads (Pay-Per-Click ads).

SEO will help improve your ranking on search engines. As soon as your website hits page one or page two, you’ll see an increase in qualified web traffic, and new patients are sure to follow.

2. Qualified Leads – Someone who finds you through an online search is specifically looking for your services. You see, SEO doesn’t just bring more traffic; it delivers visitors with a genuine interest in what you have to offer.

These prospects are qualified leads, and without SEO, there’s a good chance they wouldn’t have found your practice.

3. Higher Returns on Your Marketing Dollars – Where are you spending most of your practice’s marketing budget these days? Yellow Pages? Ads in your local newspaper? Direct mail?

Sure those are viable marketing methods, but they’re all based on the premise that prospects will see your name and remember it should they ever have a need for your services.

By contrast, a well-ranked website is working for you 24/7. No matter when someone needs your services, they can go to a search engine like Google and find you.

Additionally, SEO costs less than those other forms of advertising, and it lasts a lot longer too. That newspaper or magazine with your ad may now be sitting in the recycle bin, but your optimized website is still at the top of the rankings, telling prospective patients about your leading practice.

Once you’ve successfully optimized a keyword phrase, it can remain in the top 10 search results for months, sometimes years, continually delivering qualified traffic to your site.

4. Build Your Brand - SEO gives you a chance to differentiate your practice from others and become a leader in your niche. Perhaps your Miami practice specializes in “cosmetic surgery”. SEO can help you stand out in this field so that when someone searches for a “Miami cosmetic surgeon,” your practice is the one that appears on top of the search results.

In fact, you may even be able to grow your practice beyond local boundaries. If you have a truly unique niche, you can use SEO to gain ranking and attract patients from all over the country and the world.

5. Referral Power – Think of a search engine as an excellent third-party referral. If you website appears in the top 10 “natural” search results of Google, your practice will be perceived as a trusted resource. It’s instant visibility and credibility. And it provides exposure to potential patients, reporters seeking someone to interview, quality vendors and other professionals who could become referral sources for your practice.

Search engine traffic can make (or break) your healthcare practice. But the online marketplace for healthcare services is crowded. Healthcare Professional’s websites must compete aggressively to attract attention.

The good news is that SEO can make a powerful and measurable difference. It’s surprisingly affordable and yet can provide more exposure than any other form of marketing. So what are you waiting for? The faster you implement SEO, the sooner new clients will be stopping at your door.

Whether your goal is to increase your number of patients or to sell healthcare products, SearchXcel a leading SEO firm will design an SEO campaign that fits your budget and drive qualified visitors to your site that will help your business succeed.

Want to know how your practice’s website measures up? Let our team of SEO professionals review and analyze your website at no charge, and we'll create a detailed proposal with advice on how to enhance your search engine presence and overall web exposure. Contact SearchXcel today for a Free Ranking Report! (877) 400-0252, info@searchXcel.com

SearchXcel Announces New, Affordable SEO Packages

noreply@blogger.com (SearchXCEL) — Wed, 11 Nov 2009 13:49:00 +0000

Fleming Island, FL -- At a time when businesses are looking for a way to attract new customers without draining their bank accounts to buy costly advertising, SearchXcel has announced its new, affordable search engine optimization (SEO) packages. These packages are designed to enhance a company’s online presence, which will generate more qualified traffic to its website resulting in new business.

Starting at just $1695 a month, the four new packages are value priced below what SEO services traditionally cost. Furthermore, while businesses may be hesitant to engage a search engine optimization company in this uncertain economy, SearchXcel has taken all possible concerns out of the equation. The new packages can be purchased without commitment to a long-term contract, and there are no set-up fees and no hidden costs.

“In these tough economic times when many businesses are simply trying to survive, we wanted to offer an affordable solution that could provide a direct, positive effect on their bottom line,” explained Charles Zittin, Executive Vice President of SearchXcel. “Our SEO packages make it possible for all types of businesses, big and small, to improve their online visibility and see significant, measurable results. We even offer a money-back guarantee, making it 100% risk-free for businesses to try our SEO services and see the benefits for themselves.”

Search engine optimization is considered one of the most cost-effective forms of marketing available today. Less expensive than most print, broadcast or internet advertising campaigns, it can have a lasting effect, often producing substantial results in the form of increased qualified website traffic for months and often years.

No longer a luxury, search engine optimization has become a marketing necessity for businesses that want to capitalize on their web presence and see it translate into customers and revenue.

Studies show that over 80% of consumers start their quest for a product or service using a search engine, and 60 million people use search engines daily. Most businesses can’t afford to ignore this massive audience.

“If your website isn’t in the top 10 listings of Google for your site’s main keywords, then it might as well be invisible,” explained Zittin. “Over 90% of searchers won’t click past the first page of results. To be found, you must rank high.”

SearchXcel starts the search engine optimization process with a comprehensive analysis of a business’s website. The company’s technical team looks at the site’s architecture, programming, site maps, meta-tags, content and keywords. It also does a competitive analysis to see how the site measures up to others in the industry.

SearchXcel then provides specific recommendations that encompass link building, content creation, keyword analysis, social media and other proven search engine optimization strategies.

Currently, SearchXcel is offering a free website analysis to businesses considering search engine optimization services. This no-cost, no-obligation report assesses their website’s effectiveness on search engines and identifies opportunities for improvement. To obtain an analysis for your website, contact SearchXcel at (877) 400-0252, ext. 302, info@searchXcel.com or visit www.SearchXcel.com.

Are you concerned that your website doesn’t get much traffic?

noreply@blogger.com (SearchXCEL) — Mon, 26 Oct 2009 12:40:00 +0000

Are you disappointed that your website rarely brings in new business?

Are you frustrated that competitor websites rank ahead of yours on Google?

If you answered “yes” to any of these questions, then SearchXcel can help. We specialize in search engine optimization (SEO) that helps company websites like yours rise to the top of Google, Yahoo and Bing without spending a dime on advertising.

Your website must come up in the top 10 listings of Google for your site’s main keywords, or it’s virtually invisible. Studies show that 91% of searchers don’t click past the first page of results. You probably don’t go past page one yourself!

Dominate the Search Engines & Watch Your Sales Skyrocket

Secure prominent top placement on the search engines and you’ll experience these valuable benefits:

Increased Website Traffic – More targeted visitors to your site = more $$$.

Qualified Leads – Prospects who find you through an online search are specifically seeking your product or service.
Higher Returns on Your Marketing Dollars – SEO costs far less than paid advertising. Yet its impact lasts longer. Your top ranked website is working for you 24/7!

Brand Recognition – SEO helps position your company as the leader in its niche.

Referral Power – Think of a search engine as a third-party referral source. If your website appears in the top 10 natural search results of Google, your business is instantly perceived as a trusted resource.

Traditional Advertising Doesn’t Work Anymore

The old forms of promotion are no longer effective. Stop wasting money on print ads, direct mail and other forms of outdated marketing. Instead, make the most of your internet presence.

These days over 80% of online consumers start their quest for a product or service using a search engine. And 60 million people use search engines daily. Can your company honestly afford to ignore this massive audience? No way!

SEO Services Customized to Your Needs

Today there will be millions of searches performed on Google, Yahoo, and Bing. Some of those searches will be for the products or services you sell. You need to be sure your site comes up so prospects find you.

Here’s what SearchXcel will do:

o Analyze your website
o Determine the best keywords (search terms) to drive traffic to your website
o Develop and execute specific strategies to improve its ranking for those keywords
o Provide detailed reports that allow you to track your website’s progress

We’re hands-on and our work is highly individualized to your needs. We use only ethical, proven strategies that will enable you to achieve long-term success on the search engines.

It’s Affordable and Risk-Free

SEO is one of the most cost-effective forms of marketing. But maybe you’re still unsure whether SEO is for you. So we’ve taken all the risk out of the decision.

Here’s how SearchXcel operates:

• Affordable pricing. Our SEO packages start at just $1,000 per month.
• No long-term contracts
• No setup fees
• No hidden costs
• A satisfaction guarantee

Best of all, the traffic you’ll get from ranking high on the search engines won’t cost you a cent. It’s free advertising for your business. If you don’t take advantage of it, you’re essentially leaving money on the table . . . for your competitors to grab!

There’s simply no reason to hesitate. The faster you get started, the sooner you’ll be climbing the search engine mountain to the top and looking down on your competition!

* Special Offer -- Sign Up Before November 30, 2009 and Get One Month Free!

Get Your Complementary Website Analysis Today

We would like to offer you a complementary, no obligation Website Analysis that will show you exactly how your website measures up.

Once the analysis is done, SearchXcel's team of SEO professionals will tell you exactly what's needed to get your site moving up in the rankings and bringing you new clients.

To get your free Website Analysis, simply click here. Or you may contact me at (877) 400-0252, info@searchXcel.com.

SearchXcel
We put our clients on top!
www.searchxcel.com

Top 5 Reasons Why Law Firms Need SEO

noreply@blogger.com (SearchXCEL) — Wed, 14 Oct 2009 16:01:00 +0000

More than 80% of online consumers start their quest for a product or service using a search engine. And 60 million people use search engines daily. If you’re a small business like a law firm, can you honestly afford to ignore this massive audience?

Sure your law firm has a web site. But is it working for you, bringing you new clients? How does it rank on the search engines? If it doesn’t appear within the first two pages of results, prospective clients may never come across it. But they will find your competition. So how can you thrust your web site to the top……..with search engine optimization (SEO)!

SEO is the process of modifying various components of your website to improve its ranking on the major search engines like Google, Yahoo and Bing. Yes, you can purchase a sponsored listing (Pay-Per-Click) to appear in the search results, but first you want to take a look at the factors that can improve your “organic” or natural ranking.

Still not sure whether your law firm needs SEO? Consider these five compelling reasons:

1. Website Traffic - At one time, you could build a website and visitors would come. But the internet has become far too competitive for that. Your website still has to impress prospective clients, but first it must appeal to the search engines.

Studies show that 91% of search engine users don’t click past the first page of search results. Your own experience using search engines probably confirms this. So if your site isn’t one of the top 10 for its main keywords, it might as well be invisible.

85 percent of all clicks resulting from a search go towards the organic or natural listings with the remainder towards paid ads (Pay-Per-Click ads).

SEO will help improve your ranking on search engines. As soon as your website hits page one, you’ll see an increase in qualified web traffic, and new business is sure to follow.

2. Qualified Leads – Someone who finds you through an online search is specifically looking for your services. You see, SEO doesn’t just bring more traffic; it delivers visitors with a genuine interest in what you have to offer.

These prospects are qualified leads, and without SEO, there’s a good chance they wouldn’t have found your company.

3.Higher Returns on Your Marketing Dollars – Where are you spending most of your law firm’s marketing budget these days? TV commercials? Law Directories? Ads in your local newspaper? Direct mail?

Sure those are viable marketing methods, but they’re all based on the premise that prospects will see your name and remember it should they ever have a need for your services.

By contrast, a well-ranked website is working for you 24/7. No matter when someone needs your services, they can go to a search engine and find you.

Additionally, SEO costs less than those other forms of advertising, and it lasts a lot longer too. That newspaper or magazine with your ad may now be sitting in the recycle bin, but your optimized website is still at the top of the rankings, telling qualified prospects about your fine law firm.

Once you’ve successfully optimized a keyword phrase, it can remain in the top 10 search results for months, sometimes years, continually delivering relevant traffic to your site.

4. Build Your Brand - SEO gives you a chance to differentiate your law firm from others and become a leader in your niche. Perhaps your Miami practice specializes in personal injury lawsuits. SEO can help you stand out in this field so that when someone searches for a “Miami personal injury lawyer,” your firm is the one that pops up.

In fact, you may even be able to grow your business beyond local boundaries. If you have a truly unique niche, you can use SEO to gain ranking and attract clients from all over the country and the world.

5. Referral Power – Think of a search engine as an excellent third-party referral. If you website appears in the top 10 organic search results of Google, your business will be perceived as a trusted resource. It’s instant visibility and credibility. And it provides exposure to potential clients, reporters seeking someone to interview, quality vendors and other professionals who could become referral sources for your firm.

Search engine traffic can make (or break) your company. But the online marketplace for legal services is crowded. Law firm websites must compete aggressively to attract attention.

The good news is that SEO can make a powerful and measurable difference. It’s surprisingly affordable and yet can provide more exposure than any other form of marketing. So what are you waiting for? The faster you hop on board the SEO train, the sooner new clients will be stopping at your door.

Want to know how your law firm’s website measures up? Would you like to discuss some strategies for launching your site to the top of the search engines? Contact SearchXcel today for a Free Ranking Report! (877) 400-0252, info@searchXcel.com

Basic Steps of SEO

noreply@blogger.com (SearchXCEL) — Mon, 05 Oct 2009 12:04:00 +0000

Search engines use certain programs called search spiders to find, understand, and index Web sites. These programs are also known as web crawlers or search bots. The process of indexing a complete website is known as crawling. For a website to get good visibility, the content has to be well optimized, so that the search bots think it’s useful. For this purpose, an SEO specialist uses keywords, Meta descriptions, and quality inbound inbound links to the web page. For good SEO, the SEO optimizer creates Meta tags and title tags that contain important relevant keywords. The Meta description tag should contain a keyword-rich description of the page.

People search on Google and other search engines using select keywords and phrases. Proper SEO techniques should include research of relevant keywords and phrases that related to your Web site’s content. The search engine displays indexed pages according to the keyword data. Though a good keyword density is important, overuse of keywords may make the site to be blacklisted as spam.
An SEO expert is recommended to prepare the site to appear top in search results. An SEO firm should also develop techniques like creating a list of the most searched keywords, formatting the content to give highlight to the important keywords and phrases, and placing related keywords very throughout the content.

One important aspect Search Engine Optimization is the number and quality of incoming links to the indexed web page. Each of these incoming links is like a vote to the web page, and search engines take these votes seriously. However, these incoming links have to be given by reliable websites (not by spam sources like link farms). So, it is important that you get as many links as possible to your pages.

The above are just a few examples of how to get high search rankings for a web site. Google is known to use almost two hundred different factors in calculating the value of a website. The rank of importance of a website, according to Google, is known as PageRank. The higher the PageRank, the more trustworthy a website is.

Importance of Search Engine Optimization

noreply@blogger.com (SearchXCEL) — Wed, 30 Sep 2009 19:42:00 +0000

The new generation Internet is sprawling with some great developments. They include Google’s rise as the most popular and useful search engine in the world; emergence of contextual advertisement programs, such as Adsense, Yahoo Publisher Network, etc.; increased social interaction for people through social networking and social media services, such as Facebook, Digg, MySpace, Twitter, etc.; and the rise of content networks and blogs, which make money through these technologies. These technologies and services help generate revenue for any online or offline venture. The most important of all promotional strategies, however, is SEO, Search Engine Optimization.
Most of the business startups today are truly universal in scope, thanks to the Internet technologies. They can find customers from any nook and cranny of the world. Many products, thus, are promoted through online marketing, and the best way for this is Search Engine Optimization. An SEO or a Search Engine Optimizer improves the content and reach of a website, so that it gets more traffic, and thus more profit.

Keyword Selection for Search Engine Optimization

noreply@blogger.com (SearchXCEL) — Tue, 29 Sep 2009 13:54:00 +0000

When you build a website, you must consider how users will find it using a search engine. There is no point in creating a thing of beauty and finding that no one comes to see it. People most commonly visit sites by using search engines, and they search for sites by entering words or phrases in a search box. These words are known as ‘keywords’, and they hold the secret to successful search engine marketing.

Contrary to some opinion, there is no magic involved in designing your website so that others will find it in search engines. If someone searches for sites using a particular set of keywords, the sites they find will have those keywords included in the text on the sites. In a directory, a site could be found by navigating down through categories until a relevant group of websites are found, and in this case the websites could be built using any reasonable content. In a search engine, however, sites are indexed according to the words on the web page. Every word counts. This is an important point to remember when designing a site that uses a lot of images, Flash or other media content. Search engines cannot read the text on an image.

How do you find keywords to use on a website? There are a number of methods available, some formal and some informal. The simplest option is to use an informed guess. If you were to search for the products or content your site delivers, what keywords would you use? You might use a single word to find a broad spectrum of sites, but more often you would use several keywords. If you wanted to buy a villa in Florida, for example, you might use search terms such as ‘property for sale in Florida’. This phrase is still quite broad, and by trial and error you might use more specific terms such as ‘villas for sale in Orlando’, or ‘buy a condo in Daytona’. The sites you find would contain these keywords, and this should set the pattern for your choice of keywords for your own website. By including keywords relating to focused content or product details, you will attract users who are searching for your particular content, and not general passing visitors. If your site specializes in selling ‘left handed paintbrushes’, these would be the keywords you should use throughout your website, and not simply ‘brushes’.

While you can make an informed guess about the keywords you use, it is possible to become blinded by being too close to the project. Sometimes we make assumptions without realizing it. To get a more objective idea of appropriate keywords, ask friends and colleagues what they would type in when using a search engine to find your products or services. Be careful not to lead them by asking, for example, how they would find left-handed paintbrushes in Smalltown. Try to provide them with the minimum of prompting. If you run your question past several people, you should start to get a consensus on what the appropriate search terms or keywords should be.

The most objective method of finding keywords is to use statistics. A number of websites provide statistics on the frequency with which particular keywords are used, and can sometimes yield surprising results. Keywords you thought to be important may be rarely used, while others you thought to be insignificant may be used frequently. When checking keyword statistics, start by entering only one or two broad terms to see the range of phrases used by the public. Add more focused keywords based on these results. The range of statistical information available depends on the provider, and some information is free while other information must be purchased. To find suppliers of keyword statistics, search for ‘keyword statistics’ or ‘find keywords’ in a search engine.

Geographical considerations are also important when identifying keywords. A website might advertise a service available in a defined region or group of towns. In this case, include the names of the surrounding towns so that someone searching for the service in one of those towns will find your site. If you run a photographic studio in New York, for instance, you will not benefit from a family in London searching for ‘family photographer’. The keywords in your website should define the geographical scope of your service, be it the country, state or town.

Having outlined the importance of including focused and relevant keywords on your site, it is worth emphasizing that you should not use keywords on your site in an unnatural way. You may be penalized by search engines for ‘keyword stuffing’ if you repeatedly use keywords without good cause. The text on your site should include keywords where appropriate, and must be written in a way that is pleasing and natural to both human visitors and search engines. If you identify appropriate keywords, and include them in your site in a sensible manner, you will have taken an important step in ensuring that search engines will index your website correctly and will present it to searchers who are interested in your particular content.

Does Your Site Have Google Juice?

noreply@blogger.com (SearchXCEL) — Mon, 28 Sep 2009 11:53:00 +0000

Part of dealing with business competition is staying ahead in Google’s search engine market. Ever wonder how your competitor’s website is on top of Google pages? Webmasters find it hard to compete when they are unfamiliar with the technical aspects of gaining popularity in Google search engine results. Terms like “pagerank” and “organic search results” are thrown around, but do you know what that means?
Is Your Website Optimized?
First, if your search engine optimization company is telling you to incorporate black hat techniques, it’s time to change services. A short review of the Google webmaster forums shows you that these companies employ unscrupulous techniques that work well for a month or two, but Google’s algorithm figures it out and delists them from the index. Website optimization is a slow marketing tool that uses white hat techniques to create a credible, valuable website for users and search engines. Well formulated search engine optimization improves organic search results, which means your website link is listed at the top of Google’s search pages.
Website optimization doesn’t involve tactics that ultimately get you banned from Google. Techniques promoted by Google improve organic search results. These methods include unique content that focuses on your niche, HTML code that targets keywords in title tags, and natural links from readers who find your site valuable.
Content is King
It’s all about content at the moment in the Internet world. Content is what improves Google traffic. Google’s main goal is to bring valuable search results to users. Google is known as the most stringent of the search engines, so it’s no surprise that it filters spammers, scammers, and affiliate websites. Google wants users to be able to find what they’re looking for with one click from the search engine results page.
Keyword focused content on your website improves organic searches, but don’t overdo it. Keyword stuffing lowers your Google rank, but unique content with a reasonable 2-3% keyword density increases it. Content that focuses on common search phrases also increases your search engine priority.
To find keyword phrases, sign up for a Google Adwords account. Within the account console, a tool called the “keyword traffic estimator” shows the average cost and monthly visitor statistics for each phrase. Use these phrases within the text of your website content to improve ranking.
The Title Says It All
A catchy title says it all for users and search engines. Titles entice users to click your link, and Google indexes optimized titles that focus on search phrases. Use different titles that focus on product and services of the website. For instance, if your website sells the best gadgets, add unique content based on keyword phrases that focus on gadgets.
Having Google juice is the essence of a highly ranked website. Using white hat techniques that bring a valuable experience to users optimize search engine rank. Search engine optimization doesn’t need to be dishonest. With patience and persistence, your website will soon be on the top of the search engine result pages.

By Lysis

Black Hat versus White Hat Search Engine Optimization

noreply@blogger.com (SearchXCEL) — Sat, 26 Sep 2009 14:44:00 +0000

Across the WWW, practitioners of Search Engine Optimization (SEO) can choose to either be conventional or unconventional with their methods. To take the lead in the ever-changing race for page ranks means to play by the rules, or to join the dark side. Such is the dichotomy now known as White Hat SEO and Black Hat SEO. Judging from the colors, it’s fairly easy to determine which side is which.

Why White Hat versus Black Hat?

Besides being two extreme ends of the color spectrum, black and white have been common examples to illustrate the difference between good and evil. The use of the word “hat” was derived from classic western TV shows and movies, where good and bad cowboys were set apart by the color of their headgear. Back then, TV sets didn’t have RGB colors, so viewers were used to identifying the heroes and villains by these attributes.

In the same light, there are search engine optimizers and web experts who differ in the methods they employ. Because winning the top most spot in Google takes a lot of time and effort, there are those who choose to find unethical means of deceiving search engine bots and web users.

Black Hat Search Engine Optimization Techniques

Initially, a good page rank might be achieved when one goes by Black Hat SEO, but chances are it will not be sustained for long. Mentioned here are some common naughty tricks that Black Hat optimizers use on their websites:

Keyword stuffing – Major search engines like Yahoo and Google usually allow a keyword density of less than 5%. Content writers who go Black Hat create text that is chock full of keywords, with little or no relevance to the reader at all. This is only a way of tricking spiders by providing food like keywords so they can immediately index the page or site.

Hidden text – If they don’t want the highly dense keywords to be seen by readers, then they can hide them behind images, or blend the font color with the background. Only spiders or bots can detect these hidden texts.

Link farming – Because bots and spiders use links on pages to go to the next one to be indexed, it is understood that more links means a better chance of getting noticed by search engines. However, the quality of links is also vital. Link farms are sites that contain nothing but links, often with no relation to each other, only as a means of directing spiders to pages where Black Hat tricksters want them to go.

Gateway pages – There are certain sites among the top 10 in Google, but when the link is clicked, the browser points to a different page. Some sites show a “redirecting” message, but the reality is that the traffic is purposely driven to a site that is not of interest or use to the web surfer.

Why You Should Say “No” to Black Hat SEO

Black Hat SEO practitioners often walk on thin ice. It is only a matter of time until Google, Yahoo, and other major search engines discover ways to beat them. At present, there are programs and tools on such sites that can detect Black Hat techniques. As more and more web users are becoming vigilant, even regular surfers can report suspicious SEO activity to Google, and therefore have that site banned and wiped off the listings.

If you want to keep your website productive and in good standing with your search engine, then forget about short cuts and Black Hat tricks. You’ll be glad you stuck with the guidelines.

Having known the basics of White Hat against Black Hat SEO, one can debunk that age-old saying “nice guys finish last.” This simply doesn’t apply to the SEO game. It’s better to play by the rules and stay ahead longer, than to cheat your way to the top only to fall even harder.

Keywords

Black hat SEO, white hat SEO, SEO techniques, black hat versus white hat

Summary

What is the difference between Black Hat and White Hat SEO methods? Because of the constantly improving security measures of major search engines, SEO firms and experts should be more wary about the techniques they use, as well as conscious of the adverse consequences.

Baby Steps: Understanding Fundamental Search Engine Optimization

noreply@blogger.com (SearchXCEL) — Sat, 26 Sep 2009 14:43:00 +0000

The best looking website in the world is useless if it can't be found. An ugly page with decent search engine optimization, SEO, will pull in more visitors every time. This brings us to the first cardinal rule of SEO. Content is, and always will be, king.

Keywords are the centerpiece of SEO. A keyword is nothing more than the first label that pops into the user's mind when they are searching for content. There is nothing magical about figuring out the keywords to use in your articles or posts. The most popular keywords tend toward being common sense associations. Using selected keywords in a natural manner will bring the content to the top of the search engine results pages.

Long-tail keywords are the most natural phrases that would come to mind when searching for content. For example, the keyword might be “income tax”. A long tail phrase might be “income tax deductions” or even “income tax deductions for doctors”. The reason a site owner or website developer would want to use long tail keywords is to narrow your content to the point that it is found by people who were looking for very specific data. Demographic analysis has shown that specific searches over time generate more customers than generic keywords alone.

The index page of any website should center on the big picture, one keyword or phrase, while pointing to be ever more focused content. Using “automobile” as an example, the main site will be generically about cars. And it will point to high quality content that discusses “auto parts”, “auto styling”, and “auto accessories” on three separate pages that narrow the focus to automobile specific sub-niches. The site owner may never make a dime from the main keyword. But, it's very possible to dominate the sub-niches using the long-tail formula.

SEO can be extremely complex. At first, just start by focusing on the basics of keyword usage and page specialization. Then let high quality content direct your readers naturally to your products, and profits.

Why You Need SEO Content

noreply@blogger.com (SearchXCEL) — Sat, 26 Sep 2009 14:41:00 +0000

You've thought of everything. Your html coding is spot-on and your graphics are fabulous. Still, you're not getting all the hits you want so there's got to be something missing, right? Right. What you need is some well-written, interesting SEO content. Here's why:

Search Engine Optimization (SEO) coding provides keyword-rich content that is readable by both humans and search spiders. Just about everyone can read and understand keyword-rich copy but not just anyone can write it. See, it takes a special skill to be able to come up with copy that is keyword-rich enough to attract the attention of major search engines such as Google, MSN and Yahoo while remaining understandable and enjoyable for the human reader as well.

To that end you need to enlist the services of a competent SEO code writer. Several companies offer such services. Define your own keywords or let an SEO company suggest keywords that will bring you the most bang for your buck, so to speak. For instance, say you have a web site that specializes in selling bowling balls to New Yorkers. A good SEO code writer can include keywords such as “bowling balls”, “bowling balls in NYC” and “bowling New York” which will earn you hits when people search for those words or word combinations. You might be amazed at how many different ways people will word an online search so it’s a good thing to have several variations on a theme, as it were. Search spiders see “bowling balls” and “bowling ball” as two very different things and a proficient SEO code writer knows how to write creative copy that incorporates the correct words or phrases that will obtain the desired results.

SEO code writing can be as formal or as conversational as you like. Different SEO code writers approach things with their own singular style so once you find a coder you like it’s a wise idea to use their work throughout your web site. This has been a 350 word keyword-rich post and there’s an excellent chance that you couldn’t even tell.