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Monday, October 26, 2009

Are you concerned that your website doesn’t get much traffic?

Are you disappointed that your website rarely brings in new business?

Are you frustrated that competitor websites rank ahead of yours on Google?

If you answered “yes” to any of these questions, then SearchXcel can help. We specialize in search engine optimization (SEO) that helps company websites like yours rise to the top of Google, Yahoo and Bing without spending a dime on advertising.

Your website must come up in the top 10 listings of Google for your site’s main keywords, or it’s virtually invisible. Studies show that 91% of searchers don’t click past the first page of results. You probably don’t go past page one yourself!

Dominate the Search Engines & Watch Your Sales Skyrocket

Secure prominent top placement on the search engines and you’ll experience these valuable benefits:

Increased Website Traffic – More targeted visitors to your site = more $$$.

Qualified Leads – Prospects who find you through an online search are specifically seeking your product or service.
Higher Returns on Your Marketing Dollars – SEO costs far less than paid advertising. Yet its impact lasts longer. Your top ranked website is working for you 24/7!

Brand Recognition – SEO helps position your company as the leader in its niche.

Referral Power – Think of a search engine as a third-party referral source. If your website appears in the top 10 natural search results of Google, your business is instantly perceived as a trusted resource.

Traditional Advertising Doesn’t Work Anymore

The old forms of promotion are no longer effective. Stop wasting money on print ads, direct mail and other forms of outdated marketing. Instead, make the most of your internet presence.

These days over 80% of online consumers start their quest for a product or service using a search engine. And 60 million people use search engines daily. Can your company honestly afford to ignore this massive audience? No way!

SEO Services Customized to Your Needs

Today there will be millions of searches performed on Google, Yahoo, and Bing. Some of those searches will be for the products or services you sell. You need to be sure your site comes up so prospects find you.

Here’s what SearchXcel will do:

o Analyze your website
o Determine the best keywords (search terms) to drive traffic to your website
o Develop and execute specific strategies to improve its ranking for those keywords
o Provide detailed reports that allow you to track your website’s progress


We’re hands-on and our work is highly individualized to your needs. We use only ethical, proven strategies that will enable you to achieve long-term success on the search engines.

It’s Affordable and Risk-Free

SEO is one of the most cost-effective forms of marketing. But maybe you’re still unsure whether SEO is for you. So we’ve taken all the risk out of the decision.

Here’s how SearchXcel operates:

• Affordable pricing. Our SEO packages start at just $1,000 per month.
• No long-term contracts
• No setup fees
• No hidden costs
• A satisfaction guarantee

Best of all, the traffic you’ll get from ranking high on the search engines won’t cost you a cent. It’s free advertising for your business. If you don’t take advantage of it, you’re essentially leaving money on the table . . . for your competitors to grab!

There’s simply no reason to hesitate. The faster you get started, the sooner you’ll be climbing the search engine mountain to the top and looking down on your competition!


* Special Offer -- Sign Up Before November 30, 2009 and Get One Month Free!

Get Your Complementary Website Analysis Today

We would like to offer you a complementary, no obligation Website Analysis that will show you exactly how your website measures up.

Once the analysis is done, SearchXcel's team of SEO professionals will tell you exactly what's needed to get your site moving up in the rankings and bringing you new clients.

To get your free Website Analysis, simply click here. Or you may contact me at (877) 400-0252, info@searchXcel.com.

SearchXcel
We put our clients on top!
www.searchxcel.com

Wednesday, October 14, 2009

Top 5 Reasons Why Law Firms Need SEO

More than 80% of online consumers start their quest for a product or service using a search engine. And 60 million people use search engines daily. If you’re a small business like a law firm, can you honestly afford to ignore this massive audience?

Sure your law firm has a web site. But is it working for you, bringing you new clients? How does it rank on the search engines? If it doesn’t appear within the first two pages of results, prospective clients may never come across it. But they will find your competition. So how can you thrust your web site to the top……..with search engine optimization (SEO)!

SEO is the process of modifying various components of your website to improve its ranking on the major search engines like Google, Yahoo and Bing. Yes, you can purchase a sponsored listing (Pay-Per-Click) to appear in the search results, but first you want to take a look at the factors that can improve your “organic” or natural ranking.

Still not sure whether your law firm needs SEO? Consider these five compelling reasons:

1. Website Traffic - At one time, you could build a website and visitors would come. But the internet has become far too competitive for that. Your website still has to impress prospective clients, but first it must appeal to the search engines.

Studies show that 91% of search engine users don’t click past the first page of search results. Your own experience using search engines probably confirms this. So if your site isn’t one of the top 10 for its main keywords, it might as well be invisible.

85 percent of all clicks resulting from a search go towards the organic or natural listings with the remainder towards paid ads (Pay-Per-Click ads).

SEO will help improve your ranking on search engines. As soon as your website hits page one, you’ll see an increase in qualified web traffic, and new business is sure to follow.

2. Qualified Leads – Someone who finds you through an online search is specifically looking for your services. You see, SEO doesn’t just bring more traffic; it delivers visitors with a genuine interest in what you have to offer.

These prospects are qualified leads, and without SEO, there’s a good chance they wouldn’t have found your company.

3.Higher Returns on Your Marketing Dollars – Where are you spending most of your law firm’s marketing budget these days? TV commercials? Law Directories? Ads in your local newspaper? Direct mail?

Sure those are viable marketing methods, but they’re all based on the premise that prospects will see your name and remember it should they ever have a need for your services.

By contrast, a well-ranked website is working for you 24/7. No matter when someone needs your services, they can go to a search engine and find you.

Additionally, SEO costs less than those other forms of advertising, and it lasts a lot longer too. That newspaper or magazine with your ad may now be sitting in the recycle bin, but your optimized website is still at the top of the rankings, telling qualified prospects about your fine law firm.

Once you’ve successfully optimized a keyword phrase, it can remain in the top 10 search results for months, sometimes years, continually delivering relevant traffic to your site.

4. Build Your Brand - SEO gives you a chance to differentiate your law firm from others and become a leader in your niche. Perhaps your Miami practice specializes in personal injury lawsuits. SEO can help you stand out in this field so that when someone searches for a “Miami personal injury lawyer,” your firm is the one that pops up.

In fact, you may even be able to grow your business beyond local boundaries. If you have a truly unique niche, you can use SEO to gain ranking and attract clients from all over the country and the world.

5. Referral Power – Think of a search engine as an excellent third-party referral. If you website appears in the top 10 organic search results of Google, your business will be perceived as a trusted resource. It’s instant visibility and credibility. And it provides exposure to potential clients, reporters seeking someone to interview, quality vendors and other professionals who could become referral sources for your firm.

Search engine traffic can make (or break) your company. But the online marketplace for legal services is crowded. Law firm websites must compete aggressively to attract attention.

The good news is that SEO can make a powerful and measurable difference. It’s surprisingly affordable and yet can provide more exposure than any other form of marketing. So what are you waiting for? The faster you hop on board the SEO train, the sooner new clients will be stopping at your door.

Want to know how your law firm’s website measures up? Would you like to discuss some strategies for launching your site to the top of the search engines? Contact SearchXcel today for a Free Ranking Report! (877) 400-0252, info@searchXcel.com

Monday, October 5, 2009

Basic Steps of SEO

Search engines use certain programs called search spiders to find, understand, and index Web sites. These programs are also known as web crawlers or search bots. The process of indexing a complete website is known as crawling. For a website to get good visibility, the content has to be well optimized, so that the search bots think it’s useful. For this purpose, an SEO specialist uses keywords, Meta descriptions, and quality inbound inbound links to the web page. For good SEO, the SEO optimizer creates Meta tags and title tags that contain important relevant keywords. The Meta description tag should contain a keyword-rich description of the page.

People search on Google and other search engines using select keywords and phrases. Proper SEO techniques should include research of relevant keywords and phrases that related to your Web site’s content. The search engine displays indexed pages according to the keyword data. Though a good keyword density is important, overuse of keywords may make the site to be blacklisted as spam.
An SEO expert is recommended to prepare the site to appear top in search results. An SEO firm should also develop techniques like creating a list of the most searched keywords, formatting the content to give highlight to the important keywords and phrases, and placing related keywords very throughout the content.

One important aspect Search Engine Optimization is the number and quality of incoming links to the indexed web page. Each of these incoming links is like a vote to the web page, and search engines take these votes seriously. However, these incoming links have to be given by reliable websites (not by spam sources like link farms). So, it is important that you get as many links as possible to your pages.

The above are just a few examples of how to get high search rankings for a web site. Google is known to use almost two hundred different factors in calculating the value of a website. The rank of importance of a website, according to Google, is known as PageRank. The higher the PageRank, the more trustworthy a website is.