Baby Steps: Understanding Fundamental Search Engine Optimization
The best looking website in the world is useless if it can't be found. An ugly page with decent search engine optimization, SEO, will pull in more visitors every time. This brings us to the first cardinal rule of SEO. Content is, and always will be, king.
Keywords are the centerpiece of SEO. A keyword is nothing more than the first label that pops into the user's mind when they are searching for content. There is nothing magical about figuring out the keywords to use in your articles or posts. The most popular keywords tend toward being common sense associations. Using selected keywords in a natural manner will bring the content to the top of the search engine results pages.
Long-tail keywords are the most natural phrases that would come to mind when searching for content. For example, the keyword might be “income tax”. A long tail phrase might be “income tax deductions” or even “income tax deductions for doctors”. The reason a site owner or website developer would want to use long tail keywords is to narrow your content to the point that it is found by people who were looking for very specific data. Demographic analysis has shown that specific searches over time generate more customers than generic keywords alone.
The index page of any website should center on the big picture, one keyword or phrase, while pointing to be ever more focused content. Using “automobile” as an example, the main site will be generically about cars. And it will point to high quality content that discusses “auto parts”, “auto styling”, and “auto accessories” on three separate pages that narrow the focus to automobile specific sub-niches. The site owner may never make a dime from the main keyword. But, it's very possible to dominate the sub-niches using the long-tail formula.
SEO can be extremely complex. At first, just start by focusing on the basics of keyword usage and page specialization. Then let high quality content direct your readers naturally to your products, and profits.
Keywords are the centerpiece of SEO. A keyword is nothing more than the first label that pops into the user's mind when they are searching for content. There is nothing magical about figuring out the keywords to use in your articles or posts. The most popular keywords tend toward being common sense associations. Using selected keywords in a natural manner will bring the content to the top of the search engine results pages.
Long-tail keywords are the most natural phrases that would come to mind when searching for content. For example, the keyword might be “income tax”. A long tail phrase might be “income tax deductions” or even “income tax deductions for doctors”. The reason a site owner or website developer would want to use long tail keywords is to narrow your content to the point that it is found by people who were looking for very specific data. Demographic analysis has shown that specific searches over time generate more customers than generic keywords alone.
The index page of any website should center on the big picture, one keyword or phrase, while pointing to be ever more focused content. Using “automobile” as an example, the main site will be generically about cars. And it will point to high quality content that discusses “auto parts”, “auto styling”, and “auto accessories” on three separate pages that narrow the focus to automobile specific sub-niches. The site owner may never make a dime from the main keyword. But, it's very possible to dominate the sub-niches using the long-tail formula.
SEO can be extremely complex. At first, just start by focusing on the basics of keyword usage and page specialization. Then let high quality content direct your readers naturally to your products, and profits.
posted by SearchXCEL at
10:43 AM
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