Anyone in business, whether small, non-profit or a large corporation can tell you that SEO services are essential. In order to break into the marketplace and have your products and services in front of your target consumer, you must invest in SEO services. This is why businesses in the greater Jacksonville area need to employ the services of the right Jacksonville SEO company. Here are a few things to consider prior to hiring an SEO company.
It’s a constant refrain in the world of Jacksonville internet marketing and throughout the online content industry, “keep it fresh”. Once upon a time, creating a well-designed, solidly built, SEO optimized website was all it took to virtually assure solid rankings. Today however, and especially in light of Google’s recent Panda, Penguin and Hummingbird updates to its search algorithms, the value of frequently updated website content has never been higher. A website can no longer succeed from a marketing standpoint following the “build it and forget it” model. The focus has truly begun to shift from optimized static content, to constantly updated, topical and informative writing that puts quality first. Continue reading